- Custom Affinity audiences
- In-Market audiences
- Consumer audiences
- Qualified audiences
Category: Google Ads Video Exam Answer
Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)
- Mobile live streaming
- Live-action auctions
- YouTube on TV screens
- VR 360
- Game-console emulation
Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?
- Listening, monitoring, following up
- Identity, recommendation, meaning
- Verification, confirmation, response
- Awareness, consideration, action
Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?
- Conversion, In-Market, and Remarketing
- Customer Match, Remarketing, and Tastes
- Demographics, Affinity, and Custom Affinity
- In-Market, Life Events, and Custom Infinity
Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
- Remarketing via Google Tags
- Customer Match audience
- Custom Intent audience
- Similar Audiences
Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?
- Google Play and Display Pack 360
- Google Lens and Search & Display
- Google Ads and Display & Video 360
- Google Drive and YouTube Premium
Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?
- 25% of YouTube watch-time happens on mobile devices.
- 60% of YouTube watch-time happens on mobile devices.
- 75% of YouTube watch-time happens on mobile devices.
- Google does not share device watch-time metrics for YouTube.
Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.)
- Google Play
- YouTube Go
- Google Assistant
- YouTube Premieres
- VR4K
Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent audience solution should he recommend to this particular client?
- Life Events
- Store Visits
- Targeted Brand
- Persona Match
In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?
- Call-to-action and Disrupt
- Connect and Direct
- Callout and Distract
- Callout and Divert
