1. People who read reviews on car stereos
2. People who frequently go on cruises
3. People who have recently retired
4. People who answer forum questions about horses
• Custom Affinity audiences (4)
• In-Market audiences (1)
• Consumer Patterns (2)
• Life Event (3)
Category: Google Ads Video Exam Answer
Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention?
- Free Google credits
- Cross-device reach
- Lower budget cap
Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)
1. TrueView for action
2. TrueView discovery
3. TrueView in stream
4. TrueView for reach
• CPV (2)
• CPV (3)
• CPA (1)
• CPM (4)
Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 2)
- People who recently had a baby
- People who are subscribed to channels about cars
- People who frequent outdoor product stores
- People who are searching for dog food on shopping sites
- Life Event (1)
- Custom Affinity audiences (2)
- Consumer Patterns (3)
- In-Market audiences (4)
Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 1)
1. 1 People who frequent fast-food restaurants
2. 2 People who have recently gotten married
3. 3 People who are searching reviews on lawn mowers
4. 4 People who blog about hunting
• Custom Affinity audiences (4)
• In-Market audiences (3)
• Consumer Patterns (1)
• Life Event (2)
Match the marketing objective with the TrueView ad format that’s optimized for that objective.
1. TrueView for action
2. TrueView in-stream
3. TrueView discovery
4. TrueView for reach
• Consideration (2)
• Action (1)
• Consideration (3)
• Awareness (4)
Match each YouTube Platform innovation with its description.
1. Premiers
2. Stories
3. YouTube Go
4. VR180
5. Mobile live streaming
• Engages audience more casually and frequently through short mobile videos (2)
• Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after (5)
• Provides audience with more immersive and engaging experiences (4)
• Builds anticipation of a video release by providing an upcoming watch page (1)
• Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use (3)
Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?
- Custom Intent audiences
- Buy Signal audiences
- Core Customer audiences
- Life Events audiences
Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?
- Users can watch videos when offline.
- Users can connect with a community.
- Users pay only for videos they watch.
- Users get free cable television access.
Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process?
- Parse data, format files, and create reports
- Upload data, match the data, and create audience lists
- Create fields, file translation, and input customer roles
- Categorize inputs, distribute values, and assign traits
