- Drive actions within their website.
- Drive a lift in ad recall and brand impact.
- Target audiences in a time of decision-making.
- Drive awareness for a new product launch.
Category: Google Ads Video Exam Answer
The YouTube masthead is effective for advertisers with which goal? (Duplicate 1)
- Target audiences in a time of decision-making.
- Drive actions within their website.
- Focus on high-impact placement for high visibility.
- Replace TV campaigns and achieve maximum reach.
Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?
- Connect to API
- Write an ad script
- Create a persona
- Draft a hypothesis
Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?
- Machine learning to scale
- Surveys to validate results
- Signals to understand audience characteristics
- Emails to sign users up
Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?
- Target cost-per-view
- Target return on ad spend
- Maximize clicks
- Maximize conversions
Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?
- The follow-up storytelling method
- The tease, amplify, echo method
- The direct-shot storytelling method
- The answer/user/question method
Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?
- Exact Match
- Customer Match
- Remarketing
- Similar Audiences.
Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to consider?
- Televisions are the primary device used for accessing YouTube, and they’re most frequently found in living rooms.
- The living room, once ruled by broadcast TV and physical media, is YouTube’s fastest-growing platform.
- 95% of users access videos on YouTube in a living room, using any type of internet-capable device.
- 75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.
Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign?
- Consumer Direct and New audiences
- General Purchase and Return audiences
- Customer Match and Similar Audiences
- Ideal Candidate and CRM audiences
Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?
- Over 40% of global shoppers purchased products they discovered on YouTube.
- Over 60% of global shoppers purchased products they discovered on YouTube.
- Over 80% of global shoppers purchased products they discovered on YouTube.
- Over 70% of global shoppers purchased products they discovered on YouTube.
