- Users who purchased a product in the past and visited a store location within 30 days.
- Users who watched 10 seconds of the ad and visited a store location within 30 days.
- Users who clicked on an element of the ad and entered a store location within 30 days.
- Users who watched 30 seconds of the ad and visited a store location within 10 days.
- Users who clicked on an element of the ad and entered a store location within 30 minutes.
Category: Google Ads Video Exam Answer
What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)
- Target return on ad spend
- Maximize conversions
- Enhanced cost-per-click
- Target cost-per-acquisition
- Target on-page position
What are the three key reasons advertisers choose YouTube to help build their brands?
- YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.
- YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.
- YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.
- YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library.
What are the tested benefits of bumper ads?
- Bumper ads are half the cost, easier to create, and they last forever.
- Bumper ads are auto-generated, run in all languages, and guarantee results.
- Bumper ads are effective, efficient, and help businesses reach new people.
- Bumper ads have higher resolution, faster load times, and more impressions.
What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?
- Teaser, Premise, Promotion, Attraction
- Bumper, Trailer, Banner, Cross-Promotion
- Demographic, Device, Conversion, Goal
- Signals, Context, Sequence, Immersion
Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?
- Similar Audience
- Custom Intent audience
- Customer Match audience
- Custom Affinity audience
Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?
- Custom Intent audiences reach users that bought a product in the last seven days.
- Custom Intent audiences reach users who recently searched on Google.
- Custom Intent audiences reach users residing in specific regions of the country.
- Custom Intent audiences reach users who clicked one of your ads.
To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.
1. Be clear on what the audience should do.
2. Open YouTube ads with impact.
3. Tap into emotion, audio, and pacing.
4. Brand naturally and with purpose.
• Direct (1)
• Connect (3)
• Attract (2)
• Brand (4)
TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?
- Machine learning
- Ad recommendations
- Conversion tracking
- Automatic payments
The YouTube masthead is effective for advertisers with which goal? (Duplicate 3)
- Replace TV campaigns and achieve maximum reach.
- Reach a massive audience around a tentpole event.
- Get a high number of views at a low CPV.
- Conduct a long-term campaign at a reasonable cost.
