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Which data can you uncover by running a creative experiment using Brand Lift?
Each ad’s impact on brand awareness, consideration, and ad recall…
Category Google Ads Video Exam Answer
Read MoreWhich data can you uncover by running a creative experiment using Brand Lift?
When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.
1. People who’ve already spent time searching for products or…
Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?
Target cost-per-lead (tCPL) Target cost-per-view (eCPV) Target cost-per-click (CPC) Target-cost-per-acquisition (tCPA)
When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?
7 days 30 days 14 days 45 days
When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
In-Market Audiences Similar Audiences Custom Intent Audiences for YouTube Remarketing or…
What’s the best description of Affinity Audiences on YouTube?
Affinity Audiences on YouTube reach people based on what they’re…
What’s one of Google and YouTube’s awareness products? (Duplicate 3)
Intent Audiences Google Signals Bumper Ads Custom Affinity
What’s one of Google and YouTube’s awareness products? (Duplicate 2)
Video Masthead Customer Match First-party data Life Events
What’s one of Google and YouTube’s awareness products? (Duplicate 1)
TrueView for Reach Remarketing Affinity In-Market audiences
What’s a key benefit of TrueView in-stream?
It optimizes for highly efficient reach. It optimizes for impressions…