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Unique User Past History User Intent Bounce Rate
The frequency report The audience retention report The watch regularity…
TrueView discovery YouTube home feed Video masthead TrueView in-stream
30-second non-skippable Video masthead TrueView for reach TrueView Discovery
Concept Consume Context Conduct
They extend the reach of print campaigns to YouTube and…
Life Events Consumer Patterns Custom Affinity audiences In-Market audiences
In-Market audiences Life Events Consumer Patterns Custom Affinity audiences
Consumer Patterns Custom Affinity audiences Life Events In-Market audiences
YouTube masthead Bumper ads 30-second non-skippable TrueView for action
