- Users can search for specific job opportunities.
- Users can directly engage with the creators they care about.
- Users can connect with a community.
- Users can search for specific ads.
Category: Google Ads Video Exam Answer
Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?
- Determinant List
- Program Candidate
- Custom Affinity
- Detailed Demographic
The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad’s opening moments. According to Google research, what should you focus on to attract viewers?
- Offers and warranties
- Framing and pacing
- Colors and graphics
- Text and voice-overs
Which two are ideal advertisers for Custom Intent audiences? (Choose two.) Select All Correct Responses
- Advertisers looking to expand their non-brand search campaigns.
- Advertisers labeled enterprise with budgets that exceed $100,000.
- Advertisers who want improvement without installing conversion tags.
- Advertisers with only video campaigns and a budget of at least $500.
- Advertisers using conversion tracking in their video campaigns.
Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?
- Similar Audience
- Customer Match audience
- Affinity Audience
- Custom Affinity audience
Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?
- Sponsored Cards
- TrueView for Action
- Non-Skippable Video
- Overlay Video
YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
- Unique reach
- Ad recall
- Online conversions
- Purchase intent
YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?
- Last visit, watch time, and subscriptions
- View count, ad buy, and credit score
- Age, gender, and geographic location
- Time of day, IP address, and sessions
YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?
- The watch time report
- The view retention report
- The version view report
- The demographic report
Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)
- Only use your TV ad to make a bumper.
- Build for large screens.
- Budget time to establish the ad and stick the landing.
- Focus on a single, simple purpose.
