- YouTube has the smallest number of advertisers in each vertical.
- YouTube refunds advertising spend if no conversion goals are met.
- YouTube offers the most engaged audience on the web.
- YouTube campaigns require no optimization or management.
Category: Google Ads Video Exam Answer
Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?
- Communicate with the viewer through third-party software.
- Coordinate secondary marketing channels to follow-up.
- Connect with the viewer through emotion and storytelling.
- Create a connection by placing a cookie on their device.
Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?
- Determine what the viewer is interested in.
- Start a dialog with the viewer based on the ad.
- Direct clearly what you want the viewer to do.
- Drive viewers to make decisions about a brand.
Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which Intent audience solution on YouTube should Myra select for this campaign?
- Customer Match and Similar Audiences
- Consumer Direct and New audiences
- Ideal Candidate and CRM audiences
- General Purchase and Return audiences
Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?
- She can check the inbound social media report.
- She can download the referrer category report.
- She can download the traffic sources report.
- She can review the sources tied to each click.
Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (Choose 2.)
- Users choose YouTube to engage with their favorite creators
- Users choose YouTube to access a local cable provider.
- Users choose YouTube to play games across platforms.
- Users choose YouTube for rich and diverse content.
Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?
- Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
- Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days
- Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days
- Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days
Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?
- Target conversion share
- Min cost-per-conversion
- Target cost-per-conversion
- Max Conversions
Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a Customer Match audience. What’s the three-step process for creating a Customer Match audience?
- Upload data, match the data, and create audience lists
- Create fields, file translation, and input customer roles
- Parse data, format files, and create reports
- Categorize inputs, distribute values, and assign traits
Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?
- Ads with less than a quarter of their time viewed
- Ads that have no actors or subjects involved
- Ads that offer four different types of discounts
- Ads with a person speaking directly to the camera
