- The traffic sources report
- The audience retention report
- The device duration report
- The watch time report
Category: Google Ads Video Exam Answer
TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
- TrueView discovery
- TrueView for action
- TrueView for reach
- TrueView in-stream
Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using Google Ads. He’s got the information needed to create a Customer Match audience, but he’s not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the Customer Match process?
- Google Play and Display Pack 360
- Google Drive and YouTube Premium
- Google Ads and Display & Video 360
- Google Lens and Search & Display
Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?
- Cost-per-thousand impression and Maximize Clicks
- Max Conversions and target cost-per-acquisition
- Target impression share and cost-per-view
- Cost-per-click and target return on ad spend
Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (Choose 2.)
- Has the world’s largest digital asset library
- Offers audience engagement and attention
- Offers audience insights and advanced tools to help create impactful campaigns
- Offers effective Search ads for their audience
Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?
- Lower auction bidding, email lists, and social reports
- Console usage, channel subscriptions, and data volume
- Real-time data, powerful signals, and cross-device reach
- Competitive analysis, refundable budgets, and email lists
Creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building. What are two other reason creators choose YouTube? (Choose 2.)
- YouTube creators can advertise job opportunities for potential applicants.
- YouTube creators are given the freedom to express themselves.
- YouTube creators can earn income by sharing ads alongside their content.
- YouTube creators can use platform tools to build their own brand’s website.
Jana is building new creatives for her YouTube campaign, following the ABCDS of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers. What recommendation from the ABCDS has she yet to implement?
- She’s yet to direct her viewers on the specific actions they should take after viewing.
- She needs to create a domain username and password for Performance Planner.
- She hasn’t created a website page to house the YouTube video on a separate server.
- She hasn’t set up the billing for the account that contains the YouTube campaign.
Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution did Lou suggest to his client?
- Custom Intent audiences
- Core Customer audiences
- Life Events audiences
- Buy Signal audiences
An effective bumper ad created, according to google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. What does google recommend you avoid using in your bumper ad?
- Products, services, and domain
- Text slides, subtitles, and voice-overs
- Actors, animals, and comedy
- Graphics, promotions, and music
