- Location
- Lead form
- Sitelinks
- Product feed
Category: Google Ads Video Exam Answer
You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?
- Start with your data segments, then expand to Customer Match.
- Start with your data segments, then expand to Affinity Audiences.
- Start with Customer Match, then expand to your data segments.
- Start with Customer Match, then expand to Affinity Audiences.
True or False: You can use contextual targeting with videos.
- True
- False
Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
- Target cost-per-view
- Target cost-per-acquisition
- Enhanced cost-per-click
- Max Conversions
By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers?
- Identity, recommendation, meaning
- Listening, monitoring, following up
- Awareness, consideration, action
- Verification, confirmation, response
Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?
- Include two different language translations.
- Edit the video ad to run in under five seconds.
- Make the call-to-action audible and visible.
- Re-purpose imagery and video assets.
Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this demand?
- Local inventory ads provide customers with alternative products that match the criteria.
- Local inventory ads lets local shoppers know that the store has the items they’re looking for.
- Local inventory ads direct shoppers to better prices for the same products in your ads.
- Local inventory ads direct shoppers to a physical store location within 40 miles (64 kilometers).
Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s Custom Affinity audience?
- App downloads, tours, website LAN, and app user permissions
- Keywords, places, website URLs, and app downloads
- Preferences, visits, website FTP, and total app updates
- Calculations, returns, website SSL, and app store visits
Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s Custom Affinity audience?
- App downloads, tours, website LAN, and app user permissions
- Keywords, places, website URLs, and app downloads
- Preferences, visits, website FTP, and total app updates
- Calculations, returns, website SSL, and app store visits
YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What’s another benefit of using YouTube audience solutions?
- Lower budget cap
- Cross-device reach
- Free Google credits
