Category: Google Ads Video Exam Answer

Download Google Ads Video Certification Exam Answers

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If you want to improve performance of video campaigns, what approach should you take with creative?

  • Continue running campaigns with existing creative and slowly introduce new variations.
  • Use research-backed creative guidelines and iterate with experimentation.
  • Run an experiment with existing creative and use whichever one performs best.
  • Start with all-new video ad creative that’s already working well for other platforms.
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What action should you take when optimizing a campaign to drive conversions faster?

  • Set up the campaign to only engage with audience segments that have converted before.
  • Track lighter actions to provide more signals to Google’s machine learning algorithms.
  • Track only end actions to provide more accurate signals to our machine learning algorithms.
  • Set up the campaign to engage with audience segments that have searched for your brand before.
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You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?

  • Because it can give you access to more engagement metrics to measure the impact of the campaign.
  • Because it can extend the reach of video ads to YouTube Live streaming and Premieres.
  • Because it can give you access to engage with audiences on the YouTube mobile homepage.
  • Because it can extend the reach of video ads to a collection of leading publisher sites and apps.
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If you’re running a video action campaign, how should you approach your measurement strategy?

  • You should measure only complete online conversions for a more accurate return on investment calculation.
  • You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  • You should measure the full value with Google Ads conversion tracking and include lighter conversion events.
  • You should measure only complete offline conversions for a more accurate return on investment calculation.
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Reach Planner has three primary benefits. What do they include?

  • Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations.
  • Benefits include providing trustworthy unique reach forecasts, media mix options, and fresh data.
  • Benefits include providing trustworthy popular reach forecasts, media mix options, and fresh data.
  • Benefits include providing trustworthy popular reach forecasts, media mix options, and automation recommendations.