Category: Google Ads Video Exam Answer

Download Google Ads Video Certification Exam Answers

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You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?

  • Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
  • Advertisers with awareness goals should create short-form content that’s highly engaging.
  • Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
  • Focus on either long- or short-form content, as using both creates an inconsistent experience.
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If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

  • You should use Unique Reach and Frequency.
  • You should use Viewability with Active View.
  • You should use Brand Lift.
  • You should use Reach Planner.
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When creating a video action campaign, why is it a good idea to opt into optimized targeting?

  • Because it’ll remove users from your data segments who aren’t likely to convert.
  • Because it’ll remove audience solutions you’ve applied that aren’t driving conversions.
  • Because it’ll help you reach new and relevant audiences who are likely to convert.
  • Because it’ll help you reach audiences already familiar with your brand who are likely to convert.