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Category Google Ads Video Exam Answer

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Google Ads Video Exam Answer

A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?

Action Awareness Perspective Consideration

Google Ads Video Exam Answer

A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?

You should use bumper ads. You should use non-skippable in-stream…

Google Ads Video Exam Answer

You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?

Short-form content acts as a discovery tool for audiences who…

Google Ads Video Exam Answer

What can Reach Planner help with when doing media planning?

It can help forecast reach of your YouTube campaign alongside…

Google Ads Video Exam Answer

You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?

Infinite Taxonomy Audiences Affinity Audiences Life Events Custom Audiences

Google Ads Video Exam Answer

If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?

Non-skippable in-stream ads and in-feed video ads Skippable in-stream ads…

Google Ads Video Exam Answer

If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

You should use Unique Reach and Frequency. You should use…

Google Ads Video Exam Answer

Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?

Product and brand consideration Brand awareness and reach Online sales…

Google Ads Video Exam Answer

When creating a video action campaign, why is it a good idea to opt into optimized targeting?

Because it’ll remove users from your data segments who aren’t…

Google Ads Video Exam Answer

You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?

Build suspense with a slow pace to start. Set up…