- You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
- You should compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments.
- You should compare your CPA to that of non-brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
- You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments.
- Include a generic call-to-action (CTA).
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Provide multiple options for how viewers can take action.
- Include a specific call-to-action (CTA).
- Masthead ads and non-skippable in-stream ads
- Skippable in-stream ads and bumper ads
- Skippable in-stream ads and non-skippable in-stream ads
- Masthead ads and bumper ads
- Affinity Audiences and Life Events
- In-Market Audiences and Custom Audiences
- Affinity Audiences and Custom Audiences
- Life Events and In-Market Audiences
- Connection, innovation, and trust
- Creativity, growth, and trust
- Connection, growth, and trust
- Creativity, innovation, and trust
- Affinity Audiences
- Custom Audiences
- Life Events
- Infinite Taxonomy Audiences
- Actions
- Views
- Clicks
- Impressions
- Mono-platform and view-based
- Cross-platform and view-based
- Mono-platform and last click
- Cross-platform and last click
- Action
- Hybrid
- Awareness
- Consideration
- Bumper ads and masthead ads
- Non-skippable in-stream ads and masthead ads
- Non-skippable in-stream ads and skippable in-stream ads
- Bumper ads and skippable in-stream ads
