Unlock exclusive bundle offers on Google Ads, HubSpot & more! Unlock your discount now!
To drive more conversions, how should you approach evaluating video action campaign performance?
You should compare your CPA to that of brand Search…
Category Google Ads Video Exam Answer
Read MoreTo drive more conversions, how should you approach evaluating video action campaign performance?
You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?
Include a generic call-to-action (CTA). Keep audio to a minimum…
You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
Masthead ads and non-skippable in-stream ads Skippable in-stream ads and…
You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?
Affinity Audiences and Life Events In-Market Audiences and Custom Audiences…
Which of the following captures how YouTube serves users, creators, and advertisers?
Connection, innovation, and trust Creativity, growth, and trust Connection, growth,…
With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?
Affinity Audiences Custom Audiences Life Events Infinite Taxonomy Audiences
The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?
Actions Views Clicks Impressions
To measure the full value of an action campaign, what two conversion types should you capture in your reporting?
Mono-platform and view-based Cross-platform and view-based Mono-platform and last click…
You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
Action Hybrid Awareness Consideration
Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
Bumper ads and masthead ads Non-skippable in-stream ads and masthead…