- Income, infrastructure, community, freedom
- Income, infrastructure, reach, creativity
- Income, infrastructure, community, creativity
- Income, infrastructure, reach, freedom
- Affinity Audiences
- Demographics and Detailed Demographics
- Life Events
- Custom Audiences
- You’d focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
- You’d focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.
- You’d focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
- You’d focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
- Viewability with Active View
- Brand Lift
- Reach Planner
- Unique Reach and Frequency
- Consideration
- Action
- Awareness
- Perspective
- Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
- Measure only complete offline conversions for a more accurate return on investment calculation.
- Measure the full value with Google Ads conversion tracking and include lighter conversion events.
- Measure only complete online conversions for a more accurate return on investment calculation.
- You’d use Brand Lift.
- You’d use Viewability with Active View.
- You’d use core performance metrics.
- You’d use Reach Planner.
- Convey multiple messages to resonate with the masses.
- Humanize the story.
- Avoid humor, as it’s more subjective.
- Showcase discounts and sales to drive interest.
- Skippable in-stream ads and bumper ads
- Non-skippable in-stream ads and in-feed video ads
- Skippable in-stream ads and in-feed video ads
- Non-skippable in-stream ads and skippable in-stream ads
- Trust, innovation, and connection
- Trust, growth, and connection
- Trust, growth, and creativity
- Trust, innovation, and creativity
