Category: Google Display Exam Answer

1. These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.
2. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results.
3. These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.
4. These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.

• Shopping 2)
• Search (3)
• Video (4)
• Universal App (1)

• By building awareness of your brand
• By driving online, in-app, in-person, and over-the-phone sales
• By influencing consideration of your products and services
• All of the above

• Automated bidding
• Automated conversions
• Automated creatives
• Automated targeting

• Intent
• Machine learning
• Performance
• Search

1. Target Impression Share
2. Target CPA
3. Maximize clicks
4. Target ROAS

• Traffic (3)
• Conversions (2)
• Visibility (1)
• Revenue (4)

• Auction-time bidding
• Daily budget pacing
• Impression share-based bidding
• User ID-based bidding

• Build awareness
• Drive action
• Generate buzz
• Influence consideration

• Certain campaign types will only serve ads during particular times of the day and week.
• Google Ads will automatically create ad messaging based on the campaign type she chooses.
• The campaign type chosen will determine where her ads appear and the format of those ads.
• Different campaign types have different minimum and maximum budget requirements.

• All channels they wish to target
• A maximum conversion number
• Keyword bids and modifiers
• The images they wish to use

• It reaches audiences who differ from those on an original remarketing list or other uploaded compatible list.
• It allows her to show ads to people who previously visited her website as they browse websites and use apps.
• It reaches specific audiences based on declared data.
• It reaches TV-like audiences, based on a holistic picture of their lifestyles, interests, and passions.