- Custom Affinity
- Custom Intent
- Demographics
- Remarketing
Category: Google Display Exam Answer
Kevin has a large collection of images and videos available for use but not a lot of time to design ad creatives for his Google Display ads campaign. Which Display ad format could Kevin use to save time?
- Image ads
- Uploaded ads
- Responsive display ads
- AMPHTML ads
Which targeting option is best for achieving brand awareness?
- Affinity
- Custom Intent
- In-Market
- Remarketing
Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)
- Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
- Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
- Location targeting allows ads to be served in the specific geographic locations you choose.
- Employment targeting allows you to serve ads only to people who work in a specific field.
Google Display lets advertisers choose between two main ad formats: responsive display ads and uploaded image ads. Match the benefit of each ad type to the appropriate ad format option.
1. Uploaded image ads
2. Responsive display ads
• Efficiency (2)
• Control (1)
Mike is interested in using automation to more effectively manage his Google Display campaigns. What’s one automation model that Smart Display campaigns provide?
- Automated rule creation
- Automated bidding
- Automated video production
- Automated YouTube video creation
A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?
- Google Display ads connect with audiences through apps, YouTube, and millions of other websites affiliated with Google.
- Google Display ads deliver advertising on user-selected websites that were built exclusively with Google’s website builder.
- Google Display ads deliver advertising on YouTube videos from authorized creators that meet a minimum threshold of views.
- Google Display ads connect advertisers with custom-built audiences on participating network sites on all search engines.
What two main ad formats can be used in a Google Display ads campaign?
- Search Ads
- Uploaded Ads
- Social Ads
- Responsive Display Ads
Which of the following are the benefits of using Responsive Display Ads?
- Simplicity
- Automation
- Control
- Reach
Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
- True
- False
