- At least 30 conversions on Display or at least 50 conversions on Search.
- At least 100 conversions on Display or at least 50 conversions on Search.
- At least 50 conversions on Display or at least 30 conversions on Search.
- At least 50 conversions on Display or at least 100 conversions on Search.
Category: Google Display Exam Answer
Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- Standard remarketing
- Affinity audiences
- Dynamic remarketing
- Custom Affinity audiences
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
- In-Market audiences, Affinity Audiences, Similar Audiences
- Custom Intent audiences, Similar Audiences, Custom Affinity audiences
- Custom Intent audiences, Similar Audiences, Affinity Audiences
- In-Market audiences, Custom Intent audiences, Similar Audiences
Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
- By keeping her ads updated with new copy.
- By guaranteeing improved results.
- By automatically setting the maximum CPC bid limit.
- By setting her bids when auctions happen.
Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
- To reengage users who previously showed interest in his scooters.
- To dynamically generate ads, based on an audience’s interest in scooters.
- To engage with audiences who previously bought his scooters.
- To reach a broad audience for his scooters.
Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
- Affinity Audiences
- Standard remarketing
- Demographic targeting
- Custom Intent audiences
- Dynamic remarketing
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
- Google Display Ads delivers advertising only on websites that partner with Google’s Display network.
- Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.
- Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.
- Google Display Ads delivers advertising on YouTube videos that meet a minimum threshold of views.
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
- An awareness-based bidding strategy
- A conversion-focused bidding strategy
- A consideration-focused bidding strategy
- A revenue-focused bidding strategy
A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
- Affinity audiences
- Dynamic remarketing
- Demographic targeting
- In-Market audiences
