- Keyword examples
- Creative assets
- Example placements
- Budget amount
Category: Google Display Exam Answer
Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?
- The images they wish to use
- A maximum conversion number
- Keyword bids and modifiers
- All channels they wish to target
A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two.
- Responsive Display ads
- Text ads
- Call-only ads
- Uploaded ads (Image & AMPHTML)
- In-stream video ads
Marco newest client believes Google Ads would be the ideal platform for his services, but he’s worried that his business can’t afford to compete. What can Marco explain about Google Ads to ease his client’s concerns?
- Google Ads doesn’t charge for clicks that don’t convert.
- Google Ads offers separate auctions for low budgets.
- Google Ads guarantees phone calls to your business.
- Google Ads gives you total control over your budget.
An advertiser doesn’t have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two.
- Headlines
- Keywords
- Images
- Videos
A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
- It provides “recommended insights,” which are focused on topic targeting.
- In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
- Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
- Its summary report provides executive summaries of total cost and bidding.
A marketing director wants to acquire a lot of exposure for a new product line that her company’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. How could she achieve her marketing goal using a Display campaign?
- Google Maps will highlight her business along with the option for customers to see her product there.
- Her ads will serve on website content related to her business or her customers’ interests based on her targeting decisions
- A video summary of her product line will be automatically created by the system and placed on YouTube.
- Her ads will appear above and below search results when people search for related keywords.
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?
- They can spur meaningful actions you can measure.
- They can entice users to provide their information.
- They can forecast reductions in pricing for keywords.
- They can reduce unwanted clicks from competitors.
Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?
- Local
- Display
- Discovery
- Video
What two types of remarketing can be used on Google Display ads?
- Custom remarketing
- Dynamic remarketing
- Email remarketing
- Standard remarketing
