Category: Google Display Exam Answer

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Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?

  • His ads can enable customers to purchase his products directly from within the ad.
  • His ads can appear on Google Search results when customers are searching for specific search terms.
  • His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
  • His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
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Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?

  • It allows him to reach over 90% of global internet users across more than three million apps and websites.
  • It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.
  • It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.
  • It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.
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Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

  • By allowing Bill to increase per-transaction sales by adjusting the prices of his products, based on customer interest.
  • By allowing Bill to show his ads to the exact audience he selected, based on his automated marketing objective.
  • By allowing Bill to improve the customer experience by finding only those who are interested in his products.
  • By allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.
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Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

  • An investment of $9,600 to generate 1,600 conversions with a CPA of $6
  • An investment of $9,800 to generate 1,400 conversions and a CPA of $7
  • An investment of $8,400 to generate 1,400 conversions and a CPA of $6
  • An investment of $9,100 to generate 1,300 conversions and a CPA of $7
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As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?

  • It allows her to collect statistical usage data from the websites where her ad appears.
  • It makes it possible for her to engage with valuable audiences quickly and often.
  • It can sometimes be used as a Shopping campaign.
  • It can always be used as a Shopping campaign.