Category: Google Display Exam Answer

Posted on

How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?

  • It allows them to run ads and connect with audiences through Gmail, YouTube, and millions of other websites.
  • It allows them to focus their campaigns on either Gmail or TrueView, in order to better isolate specific audiences.
  • It enables them to create online purchasing options native to Display ad formats.
  • It allows them to choose which specific YouTube videos they want their ads to be placed on.
Posted on

How does automating your bid contribute to a successful Google Ads campaign?

  • Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
  • Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
  • The customer journey has become more direct, so setting bids should be based on general user behavior.
  • Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
Posted on

How do Responsive Display Ads use automation?

  • Responsive Display Ads use a machine-learning model to determine optimal assets for each ad slot using predictions based on an advertiser’s performance history.
  • Responsive Display Ads leverage powerful machine-learning models to generate reports customized to meet the specific requirements of each campaign.
  • Responsive Display Ads automate ad creation for most apps, but not desktop and mobile devices.
  • Responsive Display Ads use a machine-learning model to create an advertiser’s assets, using assets that have performed well in the past.
Posted on

Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

  • By giving advertisers control over the number of specific actions their spend will return
  • By giving advertisers control over which competitors they place ads in auctions against
  • By giving advertisers control over the next highest bid allowed in auctions they enter
  • By giving advertisers control over the maximum they spend per month.