- Control and results
- Options and tracking
- Credits and context
- Profit and privacy
The correct answer is:
- Exact match
- Keyword targeting
- Broad match
- Phrase match
The correct answer is:
- It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
- It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, at the right bid, for the right user.
- It uses landing pages to decide which auctions to compete in so that a person is competing in the right auctions, at the right bid, for the right user.
- It helps ensure someone is using their budget to decide which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
The correct answer is:
- It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
- Loading and site speed.
- Goals and analytics.
- Length and extensions.
- Content and formatting.
The correct answer is:
- Product and brand consideration
- Leads
- Website traffic
- Brand awareness and reach
The correct answer is:
- Enhanced cost-per-click (eCPC)
- Target impression share
- Maximize clicks
- Target return on ad spend (tROAS)
The correct answer is:
- By documenting campaign budget for marketing teams
- By speeding up implementation for enhancements to campaigns
- By using Google AI to plan campaigns without the need for input
- By determining which campaigns to prioritize for improvements
The correct answer is:
- By speeding up implementation for enhancements to campaigns
- By determining which campaigns to prioritize for improvements
- You should use the Keyword Planner to find new keywords that are relevant for your target audience and business.
- You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.
- You should use Google Ads’ Conversion Tracking feature. This will let you track the number of conversions that are generated via your broad match keywords.
- You should use Google Ads’ Keyword Match Types feature. This will let you see how your broad match keywords are being matched.
The correct answer is:
- You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.
- Ad Rank determines this. It’s based on a variety of factors to show useful ads.
- Ad quality determines this. It’s based on ad and website relevance.
- Bids determines this. It’s based on how much marketers will pay for a click.
- Asset impact determines this. It’s based on sitelinks and image assets.
The correct answer is:
- Ad Rank determines this. It’s based on a variety of factors to show useful ads.
- It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically.
- It allows Smart Bidding to predict high-volume queries and sets bids for them automatically.
- It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate.
- It’s so impactful that marketers don’t even need to invest in high-quality image assets to get the results they want.
The correct answer is:
- It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically.