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Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

  • Control and results
  • Options and tracking
  • Credits and context
  • Profit and privacy

The correct answer is:

  • Control and results.
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What’s an advantage of using Smart Bidding with broad match?

  • It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
  • It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, at the right bid, for the right user.
  • It uses landing pages to decide which auctions to compete in so that a person is competing in the right auctions, at the right bid, for the right user.
  • It helps ensure someone is using their budget to decide which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.

The correct answer is:

  • It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.
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In what two ways can optimization score drive marketers’ success? Select 2 Correct Responses

  • By documenting campaign budget for marketing teams
  • By speeding up implementation for enhancements to campaigns
  • By using Google AI to plan campaigns without the need for input
  • By determining which campaigns to prioritize for improvements

The correct answer is:

  • By speeding up implementation for enhancements to campaigns
  • By determining which campaigns to prioritize for improvements
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Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?

  • You should use the Keyword Planner to find new keywords that are relevant for your target audience and business.
  • You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.
  • You should use Google Ads’ Conversion Tracking feature. This will let you track the number of conversions that are generated via your broad match keywords.
  • You should use Google Ads’ Keyword Match Types feature. This will let you see how your broad match keywords are being matched.

The correct answer is:

  • You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.
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What’s the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?

  • Ad Rank determines this. It’s based on a variety of factors to show useful ads.
  • Ad quality determines this. It’s based on ad and website relevance.
  • Bids determines this. It’s based on how much marketers will pay for a click.
  • Asset impact determines this. It’s based on sitelinks and image assets.

The correct answer is:

  • Ad Rank determines this. It’s based on a variety of factors to show useful ads.
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How does Google AI serve the needs of marketers looking to maximize search ad performance amidst billions of searches on Google every day?

  • It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically.
  • It allows Smart Bidding to predict high-volume queries and sets bids for them automatically.
  • It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate.
  • It’s so impactful that marketers don’t even need to invest in high-quality image assets to get the results they want.

The correct answer is:

  • It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically.