Category: Google Ads Search Certification

Download Google Ads Search Certification Exam Answers

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Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

  • Judging ad popularity on social media
  • Comparing Brian’s sales with ad serving data
  • Key aspects of his accounts, including statistics, settings, and industry trends
  • Testing and reporting on the speed of Brian’s websites

The correct answer is:

  • Key aspects of his accounts, including statistics, settings, and industry trends.
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When creating an ad, how does Greg know what it will look like to his potential customers?

  • Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
  • Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
  • As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
  • Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.

The correct answer is:

  • As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
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What is one way that Performance Planner helps businesses increase sales?

  • By providing a discount on all ads after purchasing a license
  • By choosing ad types that your target demographic finds most appealing
  • By relying on customer feedback for optimal ad placement
  • By maximizing the number of conversions for a spend scenario

The correct answer is:

  • By maximizing the number of conversions for a spend scenario.
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Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?

  • By linking to Alex’s ad from related social-media groups.
  • By including his ad on similar motorcycle accessory store websites.
  • By showing his ad to people searching for related information about helmets.
  • By displaying Alex’s ad on a website that reviews motorcycle helmets.

The correct answer is:

  • By showing his ad to people searching for related information about helmets.
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Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

  • It’s an estimate of the quality of your ads, keywords, and landing pages.
  • It’s feedback left by users who’ve clicked on your ad and browsed your website.
  • It’s a metric that scores the quality of traffic that clicks on your ads
  • It’s a final score that’s based on every element of the structure of your account.

The correct answer is:

  • It’s an estimate of the quality of your ads, keywords, and landing pages.
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Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? Select 2 Correct Responses

  • Budget
  • Web browser
  • Device type
  • Budget type
  • Location

The correct answer is:

  • Device type
  • Location
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Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

  • An investment of $9,800 to generate 1,400 conversions and a CPA of $7.
  • An investment of $8,400 to generate 1,400 conversions and a CPA of $6.
  • An investment of $9,600 to generate 1,600 conversions with a CPA of $6.
  • An investment of $9,100 to generate 1,300 conversions and a CPA of $7.

The correct answer is:

  • An investment of $9,600 to generate 1,600 conversions with a CPA of $6.
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Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide? Select 2 Correct Responses

  • Responsive search ads provide greater flexibility.
  • Responsive search ads provide lower eCTR.
  • Responsive search ads provide longer funnels.
  • Responsive search ads provide more relevance.
  • Responsive search ads provide less click fraud.

The correct answer is:

  • Responsive search ads provide greater flexibility.
  • Responsive search ads provide more relevance.