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There are two types of optimization. What are they? Choose two.
Media mix optimization Bidding optimization Targeting optimization Channel optimization
Category Google Ads Measurement Exam Answer
Read MoreThere are two types of optimization. What are they? Choose two.
What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?
The click analysis report The campaigns report The attribution report…
A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
This bidding strategy uses historical and uploaded data to set…
The conversion date between Google Ads and Google Analytics is different. Why might that be?
Because Google Ads can attribute conversions to a date for…
A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
The marketer should use conversion value-per-click. The marketer should use…
In the world of digital advertising, how would a tag be defined?
It would be defined as a small snippet of code…
How are view-through conversions counted?
They’re counted as conversions that are recorded when repeat users…
As a marketer, in what way should you evaluate your campaign?
By focusing on the worst-performing ads and reducing the frequency…
In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?
It tracks calls via the assigned Google Click Identifier (GCLID)…
What method can be used to analyze the return on investment (ROI) for media, apart from attribution?
Conversion lift can be used. Viewable CPM can be used.…