- They’re counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
- They’re counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
- They’re counted as conversions that are recorded when users view and interact with an ad, then never convert.
- They’re counted as conversions that are recorded when new users view and interact with an ad, then later convert.