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You want to set up conversion tracking. What’s the first step you should take?
You should add a conversion tracking tag to your website…
Category Google Ads Measurement Exam Answer
Read MoreYou want to set up conversion tracking. What’s the first step you should take?
Store visits conversion tracking can be described in which way?
It requires sufficient data to accurately report store visits and…
A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
By aiming to achieve an average return on ad spend…
Data-driven attribution works in which of the following ways?
By prioritizing specific touchpoints and applying static logic to assign…
A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
Viewing an online advertisement for a car Calling to ask…
While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?
Because the first keyword was attributed with the conversion, it…
If you’re a digital advertiser, how do you define a tag?
As a large snippet of code that’s placed on the…
In what way can the power of Google’s AI be beneficial to advertisers?
By replacing the need for analytics solutions By optimizing performance…
How would you explain what a marketing mix model does?
It evaluates a customer’s long-term marketing value to provide a…
A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ’s done?
You’d say that view-through conversions are counted as conversions that…