Posted on May 28, 2023A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage? Viewing an online advertisement for a carCalling to ask about a test-driveRecommending the car on social mediaFilling out an email subscription formPost navigationPrevious post: While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?Next post: Data-driven attribution works in which of the following ways?
