- Provide multiple options for how viewers can take action.
- Include a specific call-to-action (CTA).
- Include a generic call-to-action (CTA).
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- 1:1, 1.75:1, and 4:5
- 1:1 and 1.91:1 only
- 1:1 and 1.75:1 only
- 1:1, 1.91:1, and 4:5
- Build suspense with a slow pace to start.
- Use engaging pacing and tight framing.
- Keep visuals low-contrast to avoid overwhelming viewers.
- Set up scenes to be zoomed out so viewers can see all story elements.
- An image of someone holding a phone with the app on-screen and a logo overlayed
- A video that tells a complete story, including the user’s project management problem and how the app solves it
- A screen-capture video of someone using the software to track their team’s progress
- A headline that states the name of the app and a call-to-action to download
- Location insertion
- Keyword insertion
- Dynamic customizer
- Countdown customizer
- Feature products in only the first and last five seconds.
- Avoid humor as it’s more subjective.
- Keep the value proposition and use case precise.
- Focus on audio and supers to reinforce your message.
- Let the product shine, and be different, yet simple.
- Make people core to the story and be different, yet simple.
- Let the product shine and put the brand front and center.
- Make people core to the story and keep branding subtle.
- Attraction, Branding, Connection, Direction
- Attention, Branding, Connection, Direction
- Audience, Branding, Creativity, Direction
- Attention, Branding, Creativity, Direction
- Supers
- Color
- Call-to-action (CTA)
- Audio
- Add new assets that should perform better.
- Pause the campaign.
- Duplicate the campaign.
- Review the asset report labels.
