- Only their main website photo
- Only their best-performing image from social media
- Images of tourists in locations both on and off the tour
- Images of tourists enjoying their tour in scenic locations
- Convey multiple messages to resonate with the masses.
- Humanize the ad with customer testimonials.
- Introduce the product or problem, then folllow up with a relevant call-to-action.
- Provide multiple options for how viewers can take action.
- Pacing and supers
- Framing and supers
- Pacing and framing
- Supers and audio
- Start with all-new video ad creative that’s already working well for other platforms.
- Continue running campaigns with existing creative and slowly introduce new variations.
- Use research-backed creative guidelines and iterate with experimentation.
- Run an experiment with existing creative and use whichever one performs best.
- Include a specific call-to-action (CTA).
- Avoid humor as it’s more subjective.
- Share multiple messages about the many ways this product solves a problem.
- Feature diverse characters that represent your customer.
- A zoomed out image of travelers enjoying a destination
- An action shot taken directly from the app
- An aerial photo of a travel destination with the logo overlayed
- An image of a plane in the sky with lots of blank space
- Design-backed creative inspiration
- Research-backed creative guidance
- Design-backed creative rules to follow
- Research-backed creative rules to follow
- You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.
- You need to compare how two key audiences response to two different video ads.
- You need to compare how the same ad performs on TV versus how it performs on YouTube.
- You’re comparing how the same audience responds to the same ad at different points in time.
- Increase the pace and tighten the framing.
- Lower the brightness to optimize for mobile device viewing.
- Add closed captions since most viewers will watch with sound off.
- Remove supers so they don’t compete with the audio.
