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Which statement best captures the value proposition of Google’s experimentation tool?

  • It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
  • It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
  • It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
  • It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
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You’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?

  • Remove the assets and add new ones that follow best practices even more closely.
  • Replace all the assets at once so they can be distributed evenly.
  • Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
  • Replace assets that have a low performance label in the asset report.
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For an app campaign, which description accurately captures guidance for writing effective headlines and descriptions?

  • Headlines should grab users’ attention and description lines should highlight the key features of the app.
  • Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
  • Headlines should state only the name of the app and description lines should aim to educate and inform.
  • Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
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You’re working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. What should you do in the first five seconds of the video ad?

  • Set up the problem the product solves and include a brand logo.
  • Use tightly framed product shots with audio brand mentions.
  • Focus only on the brand logo and audio, and showcase the product after the first five seconds.
  • Use tightly framed product shots without audio to avoid overwhelming viewers.
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You work for a subscription-based online fitness platform and your goal is to drive sign-ups for free trials. Which of the following would help accomplish this in a video ad with an action objective?

  • Set the context and include a clear call-to-action.
  • Focus on audio and supers to reinforce your message.
  • Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
  • Focus on people to get the product noticed.