Category: Google Ads Creative Exam Answer

Download Google Ads Creative Certification Exam Answers

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You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?

  • Only your best-performing image from social media
  • Only your main website photo
  • Images of tourists enjoying their tour in scenic locations
  • Images of tourists in locations both on and off the tour
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You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?

  • Remove supers so they don’t compete with the audio.
  • Lower the brightness to optimize for mobile device viewing.
  • Increase the pace and tighten the framing.
  • Add closed captions since most viewers will watch with sound off.
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You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks” and “dress socks.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?

  • {keyword: sports and dress socks}
  • {keyword: sustainable} socks
  • {keyword: sports and dress} socks
  • {keyword: sustainable socks}
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If you’re editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?

  • Let multiple people be the focus so viewers stay engaged.
  • Focus on people so that you humanize the story.
  • Focus on the product and let people take a secondary role.
  • Emphasize people in order to get potential customers to notice your brand or product.
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You’re setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts” and “crew neck shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.” How should you set up this keyword insertion in Google Ads?

  • {keyword: eco-friendly shirts}
  • {keyword: V-neck and crew neck} shirts
  • {keyword: eco-friendly} shirts
  • {keyword: V-neck and crew neck shirts}
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Which element should you prioritize when creating a storyboard to make your first video asset for an app campaign?

  • Emotional appeal through compelling storytelling to connect deeply with potential users
  • Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
  • Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
  • Making the brand known by pairing the logo with zoomed out shots