- Let the product shine, and be different, yet simple.
- Make people core to the story and be different, yet simple.
- Let the product shine and put the brand front and center.
- Make people core to the story and keep branding subtle.
- The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
- The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
- The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
- The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
- 1:1 and 1.91:1 only
- 1:1, 1.75:1, and 4:5
- 1:1 and 1.75:1 only
- 1:1, 1.91:1, and 4:5
- Provide multiple options for how viewers can take action.
- Include a generic call-to-action (CTA).
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Include a specific call-to-action (CTA).
- An aerial photo of a travel destination with the logo overlayed
- An action shot taken directly from the app
- An image of a plane in the sky with lots of blank space
- A zoomed out image of travelers enjoying a destination
