- Video Creation Tools in Google Ads
- Video Creative Analytics
- Google’s ABCDs of effective creative
- Ads Creative Studio
- An image of your best-selling dishwasher with a white background
- An image of someone using your best-selling dishwasher
- An image of your best-selling dishwasher in a large kitchen scene
- An image of the inside of your best-selling dishwasher zoomed in so customers can see the storage capabilities
- Location insertion
- Keyword insertion
- Countdown customizer
- Dynamic customizer
- Add new assets multiple times per week.
- Pause the campaign.
- Remove and replace low-performing assets.
- Replace all the assets at once.
- Start with multiple hypotheses.
- Assign two campaigns to each experiment arm.
- Test one variable for each experiment.
- Divide your audience into as many arms as possible.
- You should feature products in only the first and last five seconds.
- You should keep the value proposition and use case precise.
- You should avoid humor as it’s more subjective.
- You should focus on audio and supers to reinforce your message.
- Design-backed creative inspiration
- Research-backed creative guidance
- Research-backed creative rules to follow
- Design-backed creative rules to follow
- Draw on a wide palette of branding elements.
- Keep audio to a minimum so viewers focus on visuals.
- Only highlight the brand in the first five seconds of the ad.
- Keep your brand subtle to avoid overwhelming viewers.
- It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
- It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
- It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
- It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
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