- Upload fewer creatives than previous app campaigns.
- Provide identical videos with minor differences.
- Provide identical videos cut to different lengths.
- Use diverse creatives in content, theme, length, and orientation.
- Attraction, Branding, Connection, Direction
- Attention, Branding, Connection, Direction
- Audience, Branding, Creativity, Direction
- Attention, Branding, Creativity, Direction
- Use research-backed creative guidelines and iterate with experimentation.
- Continue running campaigns with existing creative and slowly introduce new variations.
- Run an experiment with existing creative and use whichever one performs best.
- Start with all-new video ad creative that’s already working well for other platforms.
- Brand often, especially in the last five seconds.
- Brand only at the beginning and end of the ad.
- Brand often, especially in the first five seconds.
- Brand only at the beginning of the ad.
- Brand often, especially in the last five seconds.
- Brand only at the beginning and end of the ad.
- Brand often, especially in the first five seconds.
- Brand only at the beginning of the ad.
- Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
- Making the brand known by pairing the logo with zoomed out shots
- Emotional appeal through compelling storytelling to connect deeply with potential users
- Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
- Review the asset report labels.
- Pause the campaign.
- Add new assets that should perform better.
- Duplicate the campaign.
- Creative
- Media
- Brand
- Platform
- Replace assets that have a low performance label in the asset report.
- Replace all the assets at once so they can be distributed evenly.
- Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
- Remove the assets and add new ones that follow best practices even more closely.
