Category: Google Ads Creative Exam Answer

Download Google Ads Creative Certification Exam Answers

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You’re managing app campaigns for a tax services software company. Which of the following assets should you use?

  • An image of someone holding a phone with the app on-screen and a logo overlayed
  • A headline that states the name of the app and a call-to-action to download
  • A screen-capture video of someone using the software to fill out their tax return
  • A video that tells a complete story, including the user’s tax problem and how the app solves it
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You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?

  • {keyword: sustainable} shirts
  • {keyword: cotton and linen shirts}
  • {keyword: cotton and linen} shirts
  • {keyword: sustainable shirts}
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If you want to boost conversion rates and you’ve already identified important audiences that have a high rate of conversion in your video campaign, how could you use Google’s experimentation tool to achieve your goal?

  • Test multiple creatives against two important audience segments.
  • Test the same creative against two important audience segments.
  • Test multiple creatives against one important audience segment.
  • Test one creative against all important audience segments.
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You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?

  • Set up the problem the product solves and include a brand logo.
  • Focus only on the brand logo and audio, and showcase the product after the first five seconds.
  • Use tightly framed product shots with audio brand mentions.
  • Use tightly framed product shots without audio to avoid overwhelming viewers.