Category: Google Ads Creative Exam Answer

Download Google Ads Creative Certification Exam Answers

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Describe the difference between the traditional story arc and the emerging story arc.

  • The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
  • The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
  • The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
  • The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
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You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?

  • Share multiple messages about the many ways this product solves a problem.
  • Use product demos and how-to’s to put the product in context.
  • Make people core to the story and keep branding subtle.
  • Use technical jargon that will resonate with important audiences.