Posted on November 18, 2022For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured? Non-skippable in-stream ads and skippable in-stream adsSkippable in-stream ads and in-feed video adsNon-skippable in-stream ads and in-feed video adsSkippable in-stream ads and bumper adsPost navigationPrevious post: How should you improve a video ad’s effectiveness in post-production?Next post: You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?