Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
Its summary report provides executive summaries of total cost and bidding.
It provides “recommended insights,” which are focused on Topic Targeting.
Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
