Posted on December 23, 2023Customer journey analytics uses which type of data? First-party dataSecond-party dataThird-party dataFourth-party data The correct answer is:First-party dataPost navigationPrevious post: If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?Next post: In the custom report builder, what happens if you apply an ALL filter to the fields in your filtering options?