Posted on December 23, 2023If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report? J-shaped attributionTime-decay attributionU-shaped attributionLast-touch attribution The correct answer is:U-shaped attributionPost navigationPrevious post: Insights about your gated content can be found in the analyze tab of which HubSpot tool?Next post: Customer journey analytics uses which type of data?