Category: HubSpot CMS Hub Implementation Exam Answer

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If conversion rates increase while bounce and exit rates decrease, which of the following could be true?

  • You should install a chatbot immediately with HubSpot’s Conversations tool to address the conversion rate increase. Chatbots always decrease conversion rates, even on sites that are designed well.
  • You should increase your Google Adwords Spend through HubSpot’s Ads Add-On immediately to bring the right audience to your site.
  • You could be seeing early signs of the website redesign project succeeding.
  • The users have not yet visited the new site.

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Which of the following statements is true?

  • Your firm should drive alignment between the supervisory committee and the implementation team
  • Your firm should log all required tasks to be performed before, during, and after the migration
  • Your firm should set reasonable expectations about outcomes upfront
  • All of the above

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Scenario: Your client has heard misinformation about HubSpot CMS that has caused them to lose trust in it, but they love your firm’s service and want to work with you on their next redesign project. Which of the following is the right course of action for you to take?

  • Take time to understand their doubts, but don’t try to change their mind on HubSpot. Focus on winning the service contract for your firm first, because that’s where you will profit the most.
  • Take time to clarify their doubts about HubSpot CMS and reassure them that your firm will work with them throughout the redesign process. With both your firm and HubSpot CMS, the client is much more likely to succeed.
  • Take time to clarify their doubts about HubSpot CMS, and explain to them that your services are not as important as HubSpot CMS. If they buy HubSpot CMS, they won’t need your firm’s services.
  • None of the above.

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Scenario: You, your firm’s newly hired strategist, notice that your team is struggling to keep up with project volume. Particularly, you notice that your full stack developers or technical leads are overburdened with answering your clients’ technical SEO email questions. You’re an expert when it comes to technical SEO, but that’s not what you were hired for. What should you do?

  • Immediately request that your developers work overtime to account for the additional volume of technical SEO questions. Even if they’re overburdened, your job is to make sure each project is successfully completed, no matter what your firm’s implementation team thinks.
  • Set up a ticketing system to triage the technical SEO questions, instead of letting clients email anyone directly. You can answer some questions with your expertise to help the team out. This way, no single person is overwhelmed with questions alone, and all of you can work together to solve the problem without sacrificing your core responsibilities.
  • Organize a ski trip to raise everyone’s morale. If they enjoy the trip, they will stop complaining. According to Growth-Driven Design best practices, your teammates will benefit from spending time together through informal gatherings. This rapport will allow them to more efficiently answer questions in the future.
  • Answer all the questions yourself via direct emails to the clients. This way, your developers will be able to focus on their work. You may need to work overtime, but that’s what leadership looks like in this situation. As the strategist, you need to do everything possible to address the situation yourself.

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