HubSpot CMS Hub Implementation Exam Answer Archives - Page 2 of 8

If there are significant traffic abnormalities post-migration, which of the following is true?

If the issues affecting a site are widespread, it’s possible that UX issues went undiagnosed in the pre-migration process
If the issues affecting a site are widespread, it’s possible that new UX issues were created post-migration unintentionally
If conversion rates drop while bounce and exit rates go up, your users have likely not yet visited the new site
If conversion rates drop while bounce and exit rates go up, your users have likely blacklisted your site
A and B are most likely to be true, but you won’t know until you’ve investigated
C and D are most likely to be true, but you won’t know until you’ve investigated

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Posted on March 8, 2022

Any kind of systematic change will require an investment of time and effort, however, HubSpot has created a number of tools, including a marketer-friendly content export that exports all code, media files, a HubDB export for all table data.
HubSpot CMS allows marketers to easily create and edit pages, without developer help.
HubSpot provides public APIs for pulling blog posts, local development tooling for pulling website files locally, and numerous public CMS endpoints that give your developers access to pulling/pushing CMS content and to help them quickly migrate on/off HubSpot CMS with less effort.
Hosting and security are included with the HubSpot CMS for the smallest extra charge in the industry.

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Posted on March 8, 2022

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Posted on March 8, 2022

It combines functionality with the entire suite of HubSpot’s marketing, sales, and service products, and allows you to actively report on your website’s success and failures.
Buying HubSpot CMS gives all customers access to one free hour of partner consulting.
HubSpot CMS makes it easy for developers by making sure marketers cannot edit too many things.
None of the above.

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Posted on March 8, 2022

Always discuss the flywheel rather than answering their product questions directly. The flywheel is the best answer to any and all product questions, without which they cannot understand how HubSpot CMS works.
Offer to discuss their questions in detail, but avoid spending too much time on features, because you should be focused on closing the deal efficiently.
Offer to discuss their questions in detail, and make sure their doubts are honestly addressed. If they still have questions, offer to set up another conversation to answer them, and offer case studies to back up your claims.
Show them an impressive website built with HubSpot CMS. You don’t need to discuss details about features if the website demonstrates all the best practices. Examples speak louder than consulting or long conversations.

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Posted on March 8, 2022

Give them the HubSpot Support phone number. Once your project is done, you have no further responsibility towards training them on the tool.
Explain that you cannot be flexible, especially since they failed to communicate the need for additional training at the beginning of the project. It’s their responsibility to make sure they understand the tool, since you’ve already explained it to them in detail. If they’re persistent, you should explain that you’ll need to double your hourly rate moving forward.
Lodge a formal complaint against them with HubSpot. They are violating the HubSpot culture code, and should not be allowed to renew their subscription.
Take time to understand their training needs, and see if you can offer them an extra hour or two. If their needs go beyond that, explain that you’ll need to budget time and resources for the additional work. By working with them to give them a positive customer experience, you’re building trust with them for potential future projects.

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Posted on March 8, 2022

Front office teams are internally facing, such as finance, HR, and IT.
Back office teams and front office teams are both the same in the modern economy in terms of their day-to-day work.
The term “customer-facing teams” paints a clearer picture of what front office and back office teams have in common–customers–and why it makes sense to support them with HubSpot CMS.
Both A & B
All of these statements are true

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Posted on March 8, 2022