Category Campaign Manager 360 Exam Answer

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Your new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company. What kind of setup will allow for this differentiation?

Set up two parent advertisers under one Campaign Manager 360…

Read MoreYour new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company. What kind of setup will allow for this differentiation?

Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad. To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?

Video plays and video completions Video pauses and video completions…

Read MoreYour client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad. To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?

You’re working with a national pizza chain on their latest brand merchandise launch. By using the Attribution Modeling Tool, you want to make sure that you’re giving equal conversion credit to all touch points that brought the user to purchase a t-shirt. Which attribution model would you use to meet this goal?

First Interaction attribution model Linear attribution model Last Interaction attribution…

Read MoreYou’re working with a national pizza chain on their latest brand merchandise launch. By using the Attribution Modeling Tool, you want to make sure that you’re giving equal conversion credit to all touch points that brought the user to purchase a t-shirt. Which attribution model would you use to meet this goal?

A dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign. Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?

A creative for an electric toothbrush is mobile-optimized and leads…

Read MoreA dental care products company would like to start using Campaign Manager 360 to begin a smartphone-focused mobile ad campaign. Which scenario reflects a consideration the company should be aware of when advertising on a smartphone?

An agency represents a photography accessories dealer as a client. The dealer is ready to set up a campaign within Campaign Manager 360, with their network just created. What steps, in order, should the agency follow to organize the campaign?

The agency should: (1) create an advertiser, (2) create a…

Read MoreAn agency represents a photography accessories dealer as a client. The dealer is ready to set up a campaign within Campaign Manager 360, with their network just created. What steps, in order, should the agency follow to organize the campaign?