Category: Campaign Manager 360 Exam Answer

Download Campaign Manager 360 Certification Exam Answers

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A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?

  • The Standard report and the Unique reach report
  • The Standard report and Floodlight Report
  • The Floodlight Report and the Unique reach report
  • The Floodlight Report and Reach report
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A lawn care products company is rebranding their main product line, and they want to promote their video ads through home care inventory. Before they start setting up their campaign in Campaign Manager 360, what’s the initial step they should begin with?

  • They should create HTML5 companion banner ads to reflect this type of campaign.
  • They should send the video ad tags to each of the selected publishers.
  • They should adjust the dimensions for each video ad, then they should upload them separately.
  • They should confirm the requirements from publishers for specific campaign dimensions.
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Your colleague is working with a client looking to advertise within multiple iOS sports applications. After creating the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring. What could be the cause of this error?

  • They assigned an HTML5 ad creative to run on desktop.
  • They assigned the creative to run across multiple mobile carriers.
  • They assigned the creative to run across all mobile platform types.
  • They assigned the creative to the Android operating system.
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A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360. If your objective is to measure how many people downloaded the promotion, what counting method should they use?

  • They should use the “per session counting method.”
  • They should use the “custom counting method.”
  • They should use the “unique counting method.”
  • They should use the “standard counting method.”
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Which steps correctly outline the order in which Campaign Manager 360 functions?

  • Campaign Manager 360 chooses the advertiser’s ad to fill the space. 2. Campaign Manager 360 supplies a creative based on audience and contextual signals. 3. The ad serves and feeds performance data back to the ad server. 4. Users visit the site with ad space.
  • Users visit the site with ad space. 2. Campaign Manager 360 supplies a creative based on audience and contextual signals. 3. The ad serves and feeds performance data back to Campaign Manager 360. 4. Campaign Manager 360 chooses the advertiser’s ad to fill the space.
  • Campaign Manager 360 chooses the advertiser’s ad to fill the space. 2. The ad serves and feeds performance data back to Campaign Manager 360. 3. Campaign Manager 360 supplies a creative based on audience and contextual signals. 4. Users visit the site with ad space.
  • Users visit the site with ad space. 2. Campaign Manager 360 chooses the advertiser’s ad to fill the space. 3. Campaign Manager 360 supplies a creative based on audience and contextual signals. 4. The ad serves and feeds performance data back to Campaign Manager 360.
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An athletic shoes retailer is ready to use Campaign Manager 360. They’d like to start advertising across mobile platforms, with a focus on smartphones. Which scenario represents a factor they should be aware of when advertising on a smartphone?

  • A creative for walking shoes is a dynamic animation and requires a very good Wi-Fi or broadband connection.
  • A creative for hiking shoes is a medium-length video ad that directs users to their hiking shoes comparison webpage.
  • A creative for their latest running shoes is mobile-optimized but leads to their mobile website.
  • A creative for athletic socks is medium-sized, animated, with highly specific flight specifications.
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A high-end A/V accessories store is ready to begin their latest ad campaign. What do they need to do to make sure that Campaign Manager 360 serves their creatives to a leading A/V review website?

  • They’ll need to download and send placement tags to the specific site.
  • They’ll need to upload their A/V accessories-specific creatives into their account.
  • They’ll need to select the ad sizes for their A/V accessories campaign on the site.
  • They’ll need to select optimal placements on the site for the A/V accessories campaign.