Category Campaign Manager 360 Exam Answer

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A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?

Tablet fitness news aggregation app Desktop website for exercise news…

Read MoreA workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?

Your store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount. What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?

Use mobile targeting to traffic two separate ads, so users…

Read MoreYour store is launching a mobile app to promote website development services. You offer a discount if customers download the app in-store and use the app to purchase a design package. You’d also like the website traffic driven to the mobile site and then have the mobile site traffic sent to the store for the discount. What process should you follow in Campaign Manager 360 to split up your traffic to achieve this goal?

You’re working with a car manufacturer that is looking to set up a campaign within Campaign Manager 360. They’ve just had their Campaign Manager 360 network created. What steps, in order, should you take to set up their campaign?

Create a campaign. 2. Create an advertiser. 3. Create a…

Read MoreYou’re working with a car manufacturer that is looking to set up a campaign within Campaign Manager 360. They’ve just had their Campaign Manager 360 network created. What steps, in order, should you take to set up their campaign?

Your colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing. What could be the reason for this error?

They only included mobile app installs as a filter. Mobile…

Read MoreYour colleague has a campaign running across multiple platforms including mobile web, mobile app, and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing. What could be the reason for this error?