Category Campaign Manager 360 Exam Answer

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A national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on. Which report should they review?

Cross-device conversions Report Platform Type Report Same-device conversions Report Environment…

Read MoreA national pet food store is running a campaign across desktop, mobile phones, and tablets. They want to determine which devices their ads have appeared on. Which report should they review?

A manager at an advertising agency works with several clients across different categories. How should they organize their Campaign Manager 360 instance(s) to make certain there’s simple transferability?

They should create many campaigns for each account the manager…

Read MoreA manager at an advertising agency works with several clients across different categories. How should they organize their Campaign Manager 360 instance(s) to make certain there’s simple transferability?

You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on?

Platform Type Report Cross-device conversion report Reach report Floodlight report

Read MoreYou’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on?

Your new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?

Per session counting method Unique counting method Standard counting method…

Read MoreYour new bookstore client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?

You’re a marketer promoting your company’s new line of juice smoothies. In Campaign Manager 360, what level in the account settings should you go to make sure the ads serve only in locations in line with your brand?

Go to the campaign-level settings. Go to the ad-level settings.…

Read MoreYou’re a marketer promoting your company’s new line of juice smoothies. In Campaign Manager 360, what level in the account settings should you go to make sure the ads serve only in locations in line with your brand?