Category Campaign Manager 360 Exam Answer

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Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?

Instant reporting Summary dashboard Report Builder Attribution modeling tool

Read MoreYour client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?

A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones. Which scenario represents a consideration to bear in mind for advertising on a smartphone?

A creative for their sectional couch is mobile-optimized, directing to…

Read MoreA furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones. Which scenario represents a consideration to bear in mind for advertising on a smartphone?

You’re working with your client, a hiking goods retailer, on the launch of a new backpack. You choose to use the Attribution Modeling Tool to make sure that you’re properly crediting each step of the customer journey that helped them to buy the backpack. Which attribution model will help you reach this objective?

The Last Interaction attribution model The Linear attribution model The…

Read MoreYou’re working with your client, a hiking goods retailer, on the launch of a new backpack. You choose to use the Attribution Modeling Tool to make sure that you’re properly crediting each step of the customer journey that helped them to buy the backpack. Which attribution model will help you reach this objective?

Your colleague works with a pet food client who is running an in-stream video campaign through Campaign Manager 360. They’re wondering when they should activate default ad placements. What’s the right advice to tell them?

When serving ads to any user or device When serving…

Read MoreYour colleague works with a pet food client who is running an in-stream video campaign through Campaign Manager 360. They’re wondering when they should activate default ad placements. What’s the right advice to tell them?

A carpet sales retailer is rolling out a new line of carpeting and would like to advertise their video ads within home furnishings inventory. Before they set up their campaign in Campaign Manager 360, what’s the first step they should take?

They should confirm the requirements from publishers for specific campaign…

Read MoreA carpet sales retailer is rolling out a new line of carpeting and would like to advertise their video ads within home furnishings inventory. Before they set up their campaign in Campaign Manager 360, what’s the first step they should take?

You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch. Which platforms would you include in that presentation?

You’d include Google Analytics, Display & Video 360, and Search…

Read MoreYou’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch. Which platforms would you include in that presentation?

You’re working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you’re also comfortable with coding. Which solution should you select that meets your needs?

You should pick Google Play Installs. You don’t need to…

Read MoreYou’re working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you’re also comfortable with coding. Which solution should you select that meets your needs?

Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed. Which video metric should you review within Campaign Manager 360 reporting?

Companion views Custom viewable impressions Companion conversions Video completes

Read MoreYour salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed. Which video metric should you review within Campaign Manager 360 reporting?