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What can be done to improve the Ad Strength rating of Responsive Search Ads?
Don’t use popular keywords in headlines and descriptions Use the…
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Read MoreWhat can be done to improve the Ad Strength rating of Responsive Search Ads?
A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers. What’s the value of this retailer using campaign experiments to test campaign optimizations?
Campaign experiments randomly chooses how much Search traffic will be…
What’s a benefit of Responsive Search Ads?
Responsive search ads limit a marketer’s opportunity to compete in…
What determines whether or not an optimization score recommendation appears for a particular account?
Insights derived from machine learning and simulations that spot potential…
An online furniture outlet is hoping to create a Performance Max campaign to help them boost sales for a new line of couches. How should they get started with Performance Max?
Utilize any Smart Bidding strategy as a means of making…
What’s a benefit of negative keywords?
Marketers can add negative keywords to campaigns to limit the…
A marketer’s goal is to use Google’s AI solutions to drive increased marketing value through the use of their own privacy-safe data. How could they articulate the value of using this data to other members of their team?
The data can be replicated with ease by different teams…
A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What’s a question they’ll need to answer before they can start using the data?
How can our data collection policies encourage our customers to…
A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?
All consumers create the same amount of value, so value-based…
A local dessert chain is looking to improve its Google Ads campaign performance across its accounts. What are two ways it can use its optimization score to improve its campaigns? (Choose two.)
By determining the extent to which campaigns can be improved…