An online furniture outlet is hoping to create a Performance Max campaign to help them boost sales for a new line of couches. How should they get started with Performance Max?

• Utilize any Smart Bidding strategy as a means of making bids across channels using AI.
• Design effective creatives that are tailored to the new line of couches for which they wish to increase sales.
• Put a limit on the sharing of audience data so that human input doesn’t interfere with AI-powered processes.
• Make sure their Google Merchant Center and Google Ads accounts are separate so that they can avoid overlap.

The correct answer is:

• Design effective creatives that are tailored to the new line of couches for which they wish to increase sales.