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How will creating a calendar of key dates for your campaign planning benefit your team? (Choose Two Answers)
It will help them stay ahead of essential dates It…
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Read MoreHow will creating a calendar of key dates for your campaign planning benefit your team? (Choose Two Answers)
You’ve reviewed who has access to your branded social media accounts, and decided to change the passwords. Now you need to redistribute access to people who will be directly involved with the account. What’s the most secure way to do this?
List them in a centralized location that your team can…
Without a social media governance plan, you’re open to legal risks, brand damage, and lost revenue. What are the 5 parts of a strong governance plan?
Content, culture fit, calendar, goals and objectives, penalties Scope, updates,…
What’s the most effective way to spread awareness of your organization’s efforts during times of crisis?
Redistributing budget towards an authentic influencer program An ad campaign…
Before you start your campaign, you need to make sure that you have actionable metrics to measure and report on. How do you know what’s an actionable or vanity metric?
Do your Actionable and vanity metrics vary year to year,…
While job titles might differ from company to company, there will usually be three key roles in a social media team. What are they?
The Crisis Communicator – monitors for potential crisis situations, escalate…
Every social media strategy needs a set of strong tactics to pull it off. Which of the below best defines social media tactics?
Tactics are what you use to define your overarching brand…
No matter who is writing content, your brand’s personality should reflect one distinct personality across all platforms. To make sure this happens, what are three steps you need to take? (Choose Three Answers)
Outline how your social brand voice translates to other platforms…
When formulating a social media strategy, you might spend some time searching for official and unofficial company accounts, fan accounts, outdated and fake accounts. Where should this information live?
In your social overview policy document In your social media…
A successful social media strategy is made up of three types of content – paid, owned and earned media. Which of the following is an example of earned media?
A new product giveaway hosted on social A five star…