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What’s a common type of value definition used in value-centric measurement strategies?
Necessary value Intrisic value Actual value Unique value The correct…
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Read MoreWhat’s a common type of value definition used in value-centric measurement strategies?
An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?
Target ROAS Maximize clicks Maximize conversions Target conversion value The…
Which of these insights are intended to help advertisers understand consumer interest and category growth trends?
Asset audience insights Search trends and demand forecasts Diagnostic insights…
A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organization?
Maximize conversions Maximize conversion value Maximize clicks Target ROAS The…
When working with a value-based bidding strategy, which of these tools can help drive maximum performance?
Diagnostic insights Target simulators Ad strength rating Keyword planner The…
Which of the following is considered a best practice when creating effective image assets?
Keep the most important content in the center 50% of…
When designing an experiment to test Performance Max campaigns, which is a best practice to follow?
Making sure the Performance Max budget is limited to 10%…
In traditional marketing organizations, which of these is a typical budgeting strategy?
Budgets that adapt to stock price performance Fixed annual budgets…
A digital marketer has incorporated value-based bidding into their Smart Bidding strategy. Which two Google Ads tools should they consider? (Choose two.)
Keyword planner Performance Planner Bid strategy report Ad strength rating…
If you were in charge of a flexible budget for all of a large retailer’s campaigns, what steps would you take to maximize success?
Develop shared budgets and portfolio bid strategies as a means…