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A new social media platform is gaining popularity, and you’re considering joining it. Your audience uses it, and you know you can provide value to them… But you’re worried the time and resource investment will take away from your existing channels, and you’re not sure if it will sufficiently support your objectives. What’s the best path forward?

Don’t join the platform if you’re not sure it’s a…

Read MoreA new social media platform is gaining popularity, and you’re considering joining it. Your audience uses it, and you know you can provide value to them… But you’re worried the time and resource investment will take away from your existing channels, and you’re not sure if it will sufficiently support your objectives. What’s the best path forward?

Key Performance Indicators (KPIs) are a more defined target for your team to track progress towards objectives. If your objective is to increase link clicks by 20% on LinkedIn, what should be the corresponding KPI?

Increase comments by 5% on LinkedIn posts weekly Generate 20…

Read MoreKey Performance Indicators (KPIs) are a more defined target for your team to track progress towards objectives. If your objective is to increase link clicks by 20% on LinkedIn, what should be the corresponding KPI?